Acuate Capital is a Toronto based capital investment company. They pride themselves on being transparent, approachable and sharp thinkers. The branding is meant to reflect their core values. White is used primarily to reflect the transparency of the business, bright teal reflects the approachability and the shape of the "A" in Acuate is meant to reflect sharpness. The shapes of the "A" are broken down and used to create a grid that symbolizes the mathematical side of the business. The grid is used as a graphic pattern that adds visual interest to the identity.